Gamification continues to soar in publishing, and for good reason. It's engaging, can convey important information, bring in new email addresses and unleash some fun. Here are some recent uses that I’ve come across: Convey important information. Education Week has a weekly sponsored quiz. The one I just took is sponsored by Discovery Education. They also post the following: “Education Week has full editorial control of content.” 75099 Once you finish, you can see how your score compares to your peers, get the correct answers with detailed explanations, and be provided with additional readings and resources on the topic. Have some fun with the publisher. The Atlantic Life Timeline, sponsored by National Geographic, invites readers to "explore your life in history. Tell us your birthday, and we'll show you how the world has changed during your lifetime." I entered my birthdate and found out that I'm "one of the fi ...

Speaking at SIPA's Best Practices Conference on Website Optimization in Atlanta, Melissa Johnson, director, marketing automation strategy, Informa Engage, said that Informa has gone from 9 quizzes and 3,600 leads generated in 2014 to 81 quizzes and 21,000 leads in 2015 to 134 quizzes and 39,000 leads in 2016.

When the Design Engineering and Sourcing (DES) Group of SIIA member Penton needed to increase engagement last year in a fun, cost-effective way, it turned to a bracket- and quiz-based STEM Starter Tournament. The DES Group provides information and education on new applications, emerging technologies and product trends for professionals in design engineering and sourcing. 

"According to a study by Predictive Intent, which method results in 4% of sales compared to just 0.2% of sales? Cross-selling or upselling?" And so begins the new SIPA game, prepared by member edCirrus, now posted on our site. 

Like many others, I'm back from seeing family, and my biggest takeaway, besides the leftovers, is that everyone plays games—video, board, jigsaw, quizzes—especially my two 20-something nephews. People are competitive and like to win.