Posts
Under: digital advertising
September 23, 2019 by Matt
Editor’s Note: On Sept. 26 at 11am ET, Connectiv’s Digital Media Council will host ALM’s Matt Weiner and Joann Kropp talking about how ALM put its first-party data to work and created Audience First. The meeting can be attended remotely. Click here to register or email mkinsman@conectivb2b.net.
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September 19, 2019 by Matt
Editor’s Note: See Questex CEO Paul Miller and Group President John Siefert talking about creating a new chapter for events and digital at the 2019 Business Information & Media Summit, Nov. 12 in Hollywood, FL.
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On Wednesday, June 19, Connectiv teams up with ANA Business Marketing to bring leading B2B advertisers, agencies and media and information companies together in New York City for What Goes 'Round: Re-imagining the Media Marketer Relationship in a Digitally Transformed World.
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Last week MediaRadar released a free report on B2B Advertising in 2018: In Print | Online | Elsewhere.
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The 2017 Business Information Network report looks a little different this year, with significantly larger overall revenue estimates for the B2B media and information category as a whole and for the Data and Paid Content category in particular. Working with our partner Outsell, we’ve recast the Data and Paid Content category to expand beyond just B2B media publishers to be more representative of the greater paid content universe that Connectiv now represents (including companies such as Thomson Reuters, Bloomberg BNA, Reed Tech, Lexis Nexis and more). For the BIN report, Outsell is tracking a number of verticals including Commercial Information, Credit & Finance, Legal, Science Technology & Healthcare and Human Capital Management.
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Starting on Feb. 15, Google's Chrome browser will no longer show ads on websites that are in violation of guidelines created by the Coalition for Better Ads. On Jan. 18 from 11am to 12:30pm, Connectiv’s Digital Media Council will host a meeting in which all Connectiv members are invited to join a discussion about how publishers are preparing for the changes (we’re also working to have representatives from Google and the Coalition on hand to field general questions about the new guidelines). To join the discussion on Jan. 18, e-mail Geri FitzGerald at gfitzgerald@siia.net.
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ALM is the charter subscriber for ConnectivU, a comprehensive online continuing education platform from Connectiv, the Business Information Association, that debuts today offering training for digital advertising sales, with additional courses to be rolled out over the next 12 months on content development, events, advanced leadership for senior executives and building data and information products.
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February 27, 2017 by Matt
While advertisers in many B2B categories appeared to consolidate the number of B2B media sites they advertised on in 2016, several verticals saw advertisers buying more high value placements and more rich media advertising, according to the MediaRadar Digital Placement Score report.
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February 21, 2017 by Rhianna
An introduction to one of the newest members to join SIIA’s Software & Services Division, Choozle. An exclusive interview with Marketing Coordinator, Morgan Moe, to learn a little more about digital marketing and advertising.
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November 13, 2016 by Matt
The U.S. B2B media and information industry saw a slow start to the first half of 2016, inching up 2.2 percent to $14.7 billion, compared to $14.3 billion in the first half of 2015, thanks to slowdowns in some key verticals, market uncertainties surrounding the presidential election, Brexit, and continued market corrections with digital advertising.
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