Posts Under: Lydia Richards

BIMS 2020 Produced Revenue Strategies, Event Advice, Marketing Tips and... Wines

In the events Power Panel at BIMS 2020, Orson Francescone, head of FT Live, spoke about how their events work to bring in new subscribers. “We had 160,000 ‘digital delegates’ [this year - attendees to their events], so suddenly those numbers are kind of blowing our model out of the water, in the sense that we are bringing in a huge funnel of new subscribers. That’s a very attractive proposition to someone who owns an integrated media platform like us.”