“Data’s greatest promise is becoming a roadmap of actions that, when completed, result in the actions we want to see,” Stephanie Lievano wrote on INMA this week. For a 2021 roadmap, it will be worth your time to hear Sherrell Dorsey’s keynote, Audience Data: Creating Inclusive Connections to Grow Your Business, at BIMS 2020 Featuring the SIPA Sales & Marketing Leadership Summit next week.