Posts Under: membership consultant

Do Your Subscribers ‘Feel Like Insiders’? Robert Skrob’s Revenue Growth Recipe.

“The key I’ve found to subscriber retention is focused on the feeling of the relationship, rather than the stuff they get,” Robert Skrob told me on a recent phone call. “I’ve had the opportunity to work with [and train] Harley-Davidson dealers. Harley motorcycles are a premium product; they sell for 25-30% more. Yet Harley sells more than half of all the motorcycles. Buying a Harley doesn’t get you to your destination any faster. It doesn’t reduce the costs on gas. But instead it feels different to the owner. It feels like when you ride a Harley, you’re part of a movement, and gives you something to look forward to.