On the NPR quiz show Wait Wait Don’t Tell Me, they've taken to asking celebrity guests on "Not My Job" a multiple choice question—where all the choices are right! It makes sense. Number one, it allows them to give three correct pieces of information, and two, nobody loses. I thought of that watching Jim Sinkinson give his thorough, benefit-laden Copywriting Bootcamp today at Day 2 of BIMS 2020.

Events were certainly top of fold on the first day of BIMS 2020 yesterday, with a very popular Connections and Cocktails. Frank Salatto of Government Executive Media Group spoke of the success they've had pivoting to virtual. "There are new opportunities in the data you can collect and the leads you're able to deliver," he said. Here are some of the virtues of virtual events as we look to 2021.

"Virtual events break down geographic barriers to attendance. Stretch your event across time zones so participants can experience it live wherever they are. Leverage digital conferencing platforms... that enable live captioning and translation for speaker remarks so audience members can view subtitles in their local language."

Reach for tough-to-get speakers. “For event planners, booking speakers becomes more flexible as well,” writes David Meerman Scott, who once keynoted a SIPA Conference. “Speakers (like myself) find ourselves booked out for events all across the globe, making it hard to squeeze in last-minute requests or adjust our schedules. With virtual events, we can deliver our content from a home studio. While speakers need to tailor their keynotes to create a unique experience specifically for the online medium, the added time of travel does not need to be a part of pre-speech preparation anymore.”