Posts Under: IWIM

Putman Media's Hallstrom Engages Audience With IWIM and Podcast

“[Taking that leadership role] really was the most important moment in my career because I was able to prove to other people, to myself and to other women that you don’t have to know everything or have grown up in a certain function to take a new job. If you surround yourself with experts and establish yourself as credible professional, you can move forward and lead.”   That quote comes from Joyl Silva of Pfizer—she is a 2020 honoree in Putman Media’s wonderful Influential Women in Manufacturing (IWIM) program, now in its third year of honorees—in a blog post on the IWIM site.   IWIM is run by Erin Hallstrom, digital and content strategy director for Putman Media. She will be speaking about this successful program and all of the other roles she takes on at Putman—including their Food for Thought podcast that she created and did the whole s ...


Sponsors, Ads, Lead Gen, Subs - These Podcasts Are Leading to Revenue

In a recent podcast for Putman Media's International Women in Manufacturing series, Christine LaFave Grace spoke with Nandita Gupta, process controls engineer at Georgia-Pacific and a 2019 IWIM honoree. They talk about Gupta's experience entering the workforce with a mentor, and “how she hopes to provide new engineers with a similar or better experience through a formal mentoring program at Georgia Pacific.”   An article on the Media Voices Podcast site last week gave eight ways publishers are bringing in revenue from podcasts. Number eight was promoting other revenue streams. “Whether it’s mentioning an upcoming event or referring to other products across a portfolio, a bit of self-promotion can help make podcast audiences—who are often a little different to online or print ones—aware of what else you offer. A podcast audience is a particularly strongly engaged user base, and is likely to be extra responsive to m ...