When you go on the Pro Farmer site, you see a cool ticker-tape message: “Register for free to attend this year’s nightly Crop Tour virtual meetings & watch from your own home.” Crop Tour is perhaps their biggest annual event; I’ve had great conversations with marketing director Joe May about it in the past, and I’ve promised to catch up with him after this year’s event—going on now—ends.
One thing that I will definitely ask him is, when in-person events return to our world, will virtual participation be a part of that? In other words, will hybrid events be the new normal?
"There are people in your community who will never come to an event but would benefit greatly from it," Brian Cuthbert, group vice president, Diversified Communications U.S., told me a couple months ago, speaking about the potential of virtual participation in the future. "Are you leaving money on the table by not giving th ...