Posts Under: Tech & Learning

Two Event Pros Have Done the Virtual Trial and Error to Help You Succeed

On an American Society of Business Publication Editors webinar last week focusing on virtual events, Christine Weiser, content/brand director, Tech & Learning, a Future plc division, posted a sample agenda from one of the first virtual events they hosted this year. The agenda makes a chemical engineering flow chart look simple.   “I share this to say we did this, we survived, but don’t do this.” And she laughed. The “conference had 7 tracks [and went] for 10 hours—exactly 10 hours, you can ask my colleagues—and it was very well-received. We had over 1,300 attendees. But this is not the place to start. This is where you learn your lessons.”   After learning their lessons, their events have been worthwhile. Since launching a series of virtual events in March, they’ve had over 4,100 registrants. “Events have been great to introduce our content and brand to a whole new audience,” Weiser said. ...