Posts Under: Christine Weiser

Getting Your Event Price Right May Take Some Experimenting and Adding or Shedding a Few Tiers

There was a famous play in 1924 titled What Price Glory by Maxwell Anderson and Laurence Stallings (made into a 1952 film). Almost 100 years later, the title of a popular play in the publishing world might be What Price Virtual Events.   Up until now, pricing for these pivoted affairs has varied from free to $25 to $75 to half to full price and tiers. ASAE—after starting with a fee to attend—and The Atlantic both made their major annual events free, but with several sponsors. I saw a big 25% off sale for one publisher’s annual event last week. (It started at around $495.)   Here are some of the variations I’ve seen.    Charge low, hope registrations are high. Christine Weiser, content/brand director, Tech & Learning, a Future plc division, said they charged just $25 for a big virtual event they put on, but more than 1,300 people signed on, a number they were very pleased with. “We had no ...


Live Interviews Can Draw a Big Audience and Be a Membership Perk

We’ve talked here before about initiatives that can be more effective during this unique time. Reaching a bigger—and if it applies, more global—audience through live interviews certainly ranks near the top. “With the dramatic drop in live conferences and events, it comes as no surprise that 72% of publishers have increased their virtual events and webinar offerings,” Brand United reports.    I spoke with Donna Jefferson yesterday of long-time SIPA member Chesapeake Family, and their 2 pm Friday live interviews continue to thrive—often taking on serious topics. She posts them on Facebook and their YouTube channel; here's the description for Friday's talk: “Join the discussion with coaches Stephy Samaras and John Downs III as we talk about the impact of COVID-19 on student athletes and what can be done to turn it into a positive experience.”    “I really li ...


Two Event Pros Have Done the Virtual Trial and Error to Help You Succeed

On an American Society of Business Publication Editors webinar last week focusing on virtual events, Christine Weiser, content/brand director, Tech & Learning, a Future plc division, posted a sample agenda from one of the first virtual events they hosted this year. The agenda makes a chemical engineering flow chart look simple.   “I share this to say we did this, we survived, but don’t do this.” And she laughed. The “conference had 7 tracks [and went] for 10 hours—exactly 10 hours, you can ask my colleagues—and it was very well-received. We had over 1,300 attendees. But this is not the place to start. This is where you learn your lessons.”   After learning their lessons, their events have been worthwhile. Since launching a series of virtual events in March, they’ve had over 4,100 registrants. “Events have been great to introduce our content and brand to a whole new audience,” Weiser said. ...