Posts Under: Craig Fuller

'It Just Kind of Built on Itself'; 8 Ideas for Varying Your Content

“We wrote a story about a company that was making its employees come in when they were sick until they were proven to have COVID-19. It’s a $1 billion company and we were telling the story about it. We wrote about another company that went into bankruptcy and their truckers were calling into our XM radio show talking about how their cards were being cut off. Those are the things people care about.”   That’s from Craig Fuller, founder and CEO of FreightWaves, a member of our Connectiv division, in an interview with my colleague Matt Kinsman. The bankruptcy story, about the collapse of Celadon, earned FreightWaves a 2020 Jesse H. Neal Award for Best News Coverage. also won best website for its revenue category.    It’s great to see that a company like FreightWaves, which had no origins in media, now puts such importance on content. “As we started to go to market, we realized that every s ...