"There's definitely more data that we were able to collect with the virtual event than with an in-person event," Enit Nichani, vice president of marketing for North America at IGEL, told TechTarget this week. The article said that a reporting feature in vFairs—their digital platform of choice—enabled their marketing team “to see how many times a user visited a particular booth, what sessions they attended and how long they stayed for those sessions.”
"That's a lot easier than trying to take a physical or even a digital form, and uploading the data into those systems," said Laura Ramos, vice president and principal analyst at Forrester Research. "Half the time, none of that ever happens."
There's no doubt that there are some drawbacks to virtual events. After all, we are social creatures. But there's also a lot to embrace. Here are other ways to take advantage of virtual events.
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