I just got through an in-house Zoom meeting where we talked about the importance of conducting listening tours. And someone said, well, those are a thing of the past for now.
Not true really. In some respects, our remote working can be an advantage. It can be easier to reach people in our audience than it was before when everyone had busy travel schedules and internal meetings. And while Zoom fatigue is a real thing, it’s also a focused mechanism to speak one-on-one to someone. There’s no hiding or looking away.
I write this after receiving this morning a new survey report from Naylor called the 2020 Association Communications Benchmarking Report. Even though it does focus on associations, there are some good lessons here for all organizations.
We should still listen. Just over 80% of respondents believe they generally create relevant content, and 38% are conducting communication-specific surveys at least once every 12–24 mont ...