Mondays have never been all that much fun. But a new study says that, precisely for that reason—and even more so in our present work-from-home era—it is the best day of the week for sending marketing emails during the pandemic. This comes according to COVID-19 Retail Pulse, a study released by BounceX.
The reason is that we are not jumping right back into the flow on Monday mornings (guilty). Rather, we're easing back in, says Ryan Urban, founder and CEO of BounceX.
Email opens jumped to close to 50% on Monday April 13, plunged to 22% on Saturday April 18 and rebounded to 36% on Monday April 20. On Monday of this week, they hit 41%. Those are all higher than Mondays in March.
Here are more tips on email times and composition in this very stressful period:
We open emails on Monday and act on Saturday. Click rates have also been higher in April than March though they seem to decline on Mondays — for example, they reached o ...