Lynn Yoffee, news director for BioWorld, made a good point in submitting their 2020 first place, SIPAward-winning entry this year for Best New or Relaunched Website.
“Interestingly, though the SIPA category for this entry is under the banner of marketing,” she wrote. “Please note that the entire project was driven by the editorial team with support from technology and business teams.”
Too often in the past editorial teams were siloed from important functions of an organization that didn’t involve publications. Not anymore. Many editorial teams now drive events—in-person and virtual—lead podcasts, host webinars, suggest topics, work with marketing and speak at conferences.
When it comes to the websites, the pairing makes sense. With data and analytics what they are now, editorial teams can see what content is holding their audience’s attention and for how long—and isn’t that w ...
SIPA Members Excel in Their Close Coverage of COVID-19
BioWorld is closely following the race to find a treatment. Today's article is titled Clinical Testing and The New Virtual Reality in Time of COVID-19. "It took less than a week from the publication of Science 37's whitepaper on March 12 encouraging virtual clinical trials to the FDA's decision to endorse the idea, tailored to address the COVID-19 pandemic," Lee Landenberger writes. Yesterday's story was Moving in Record Time, Industry, Government, Investors Focus on One Mission: Beat COVID-19.
InsideARM keeps all the COVID-19 articles affecting their niche—debt collection—in one place on their site. Today's article focuses on a bill introduced by Sen. Sherrod Brown (D-OH) to amend the Fair Debt Collection Practices Act (FDCPA) to expand consumer protections for consumers and small businesses during a major disaster or emergency. Sen. Elizabeth Warren&n ...