A team of designers, software developers, researchers and writers at The New York Times interviewed consumers, business people and experts to find answers to how people are using technology in conjunction with getting the news. Here are the top 10 themes they discovered (and wrote about)—with some SIPAfication.
"People always say with stories: There needs to be a beginning, a middle, and an end. I disagree slightly. I feel like there just has to be an end... and it has to be definitive, and you need to indicate to the audience that eventually you'll get there. Because if it doesn't end, people will be furious. They want to go home, they have plans, they have parking arrangements. They just want some ballpark indicator of how long this is going to be. The key thing is starting with your ending and then building it backwards from there."