"Experience is not something that you try to emulate. It's part of your design. It's part of your culture. One of the most valuable things a destination or a venue can offer is their support in incorporating their uniqueness and culture into that experience, and that extends to professional services and expertise."

When Brian Cuthbert, group vice president, Diversified Communications, spoke about event trends at SIPA 2019 in June, he focused on a couple key areas. One was creating increased networking opportunities.