At our Business Information & Media Summit (BIMS) in Hollywood, Fla., in November—or as some now refer to it, Once Upon a Time in Hollywood— Amanda Yarnell and Jessica Morrison from American Chemical Society's Chemical & Engineering News, told their story and then had attendees collaborating and thinking.

One theme of last month's stimulating Business Information & Media Summit was the continued breaking down of silos at publisher and media companies—especially when it comes to the rise of product.