Posts Under: Matt Fottrell

'We Are Going Through a Transformation' - Garcia and the FT's Fottrell Talk Success in a Mobile World

How many of us compose, plan, design, write, edit, think and output on a laptop or desktop and then watch as others consume what we do on their phones?   That's the question that was front, center, behind and below in yesterday's BIMS Day 2 talk by Mario Garcia, a Columbia professor and author of the new book, The Story, designed to be read on—you guessed it—your phone.    "We are going through a transformation," Garcia said. "Six in 10 people now get news from their mobile device and it's going up every month. And 89% of people on mobile access news and information. We go to our phones an average of 114 times a day. [He tested himself one day recently and tallied 78.] And yet 75% of outfits plan, write, edit and design on a platform much larger than on what people will read it on."   So when Garcia wrote his latest book, he wrote and designed it for the phone— 1800 screens worth. When reading, people much prefer scrolling to s ...