"If I had to decide today on one platform to design for, with all the disruptions, it would be the phone." That's from a talk that Mario Garcia, adjunct professor, Columbia University Graduate School of Journalism and CEO, Garcia Media, gave recently at the famed Poynter Institute in St. Petersburg, Fla. SIPA is very pleased to bring Garcia back to Florida for a Tuesday morning keynote at our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla.