Posts Under: referrals

Morning Brew's Referral Program Gets New Subscribers Percolating

"Our landing pages are designed to be minimalist and straightforward. You either sign up or you don't.... We use Google Optimize to test every aspect of our landing page, and that's especially important for optimizing incoming traffic from our referral program. We split our testing audiences into two main cohorts: referrals via email invites and all other referrals."