February 21, 2020 by Ronn
I had the wonderful experience of interviewing our four Andy McLaughlin Rising Star Award finalists last year. Simone Bunsen, marketing manager, Chief Executive Group, told me about the time they made a small mistake in a personalized email. Did they fret? No. Instead, they sent out a corrected version, apologized and offered $100 off registration to an upcoming event. "And surprisingly," she said, "we did really well on that email! I think the lesson is to own up to any automation or marketing mistakes. It gives your brand an opportunity to show its human side."
Justin Scace, senior editor, Simplify Compliance, was honored recently at SIPA Annual 2019 as a finalist for our Andy McLaughlin Rising Star Award. In this Q&A, he talks about the many hats that editorial folks must wear these days and his starring role in EHS on Tap.