February 21, 2020 by Ronn
I had the wonderful experience of interviewing our four Andy McLaughlin Rising Star Award finalists last year. Simone Bunsen, marketing manager, Chief Executive Group, told me about the time they made a small mistake in a personalized email. Did they fret? No. Instead, they sent out a corrected version, apologized and offered $100 off registration to an upcoming event. "And surprisingly," she said, "we did really well on that email! I think the lesson is to own up to any automation or marketing mistakes. It gives your brand an opportunity to show its human side."
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Justin Scace, senior editor, Simplify Compliance, was honored recently at SIPA Annual 2019 as a finalist for our Andy McLaughlin Rising Star Award. In this Q&A, he talks about the many hats that editorial folks must wear these days and his starring role in EHS on Tap.
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