Cue the up-tempo music. “Welcome to ASME TechCast, bringing you the innovators, the innovations and the issues that push the envelope of engineering.”   Then we hear John Kennedy’s iconic, New England-tinged voice. “We choose to go to the moon and do the other things, not because they are easy, but because they were hard.” Then we hear more famous space voices—“one small step…”; “the eagle has landed…,” and then some not-so-famous ones. Because this stirring podcast—titled Engineering the Apollo 11 Lunar Module—spotlights the engineers who made the1969 moon landing happen.   That episode won ASME a 2020 Gold EXCEL Award (from another division here), and they just started the podcast in 2018—showing that you can achieve high quality in a short time. (And the podcast doesn't have to be long—more below.)   ...

"Who do you want to be listening?" asked Kate Super, founder and executive producer, Sidford House Media, during a session on Creating Successful Podcasts this morning at Association Media & Publishing's annual conference here in Washington, D.C. "That will tell you a lot about what your content should be."