Posts Under: National Journal

How the National Journal Transitioned Into a Successful Membership Organization

In 2010, the then 40-year-old National Journal had about 150 journalists, president Kevin Turpin recalls. "We have 25 now," he told a SIPA 2019 audience earlier this month. "But we employ over 60 analysts now plus more in research and consulting." Those employees contribute to what's now a bank of about 50,000 PowerPoint presentations and a lucrative custom PowerPoint business.