"Data and visual stories are pretty consistently among our most saved and forwarded content," Emily Laermer, managing editor for Ignites at Money-Media, told us at SIPA 2019 in June in a session titled Numbers Drive Engagement: Telling Compelling Stories Using Data.

Back at SIPA 2019 in June, Emily Laermer, managing editor for Ignites at Money-Media, presented an excellent session titled Numbers Drive Engagement: Telling Compelling Stories Using Data. Ignites covers the mutual fund industry. Her previous title at Money-Media was data visualization editor and included work for Board IQ which covers mutual fund directors.

"Prior to being at Bloomberg, I branded the consulting arm of The Atlantic. One of biggest trends that I saw [with my clients] is the undervaluing and an underinvestment—no matter the size of the organization—in thinking about content packaging and content delivery. If you only have 100 pennies to work with, putting 99 of them toward content creation and one toward thinking about how you package and deliver it is not a smart strategy, especially for organizations with smaller budgets."