"Tomorrow's going to be different. I have no idea how. If you've never embraced that before, embrace it now." That quote comes from Eric Yaverbaum, CEO of Ericho Communications and author of PR for Dummies, in part of a video series called Lockdown Life presented by Connectiv member Haymarket Media's PRWeek brand.   This moving video features three PR pros who came down with COVID-19—they're better now—and talk briefly about what it was like, how their agencies dealt with it and the lessons learned.   Sometimes we see a big company doing cool and innovative things, and we say, "I don't have the resources to do that." But in the case of PRWeek—which has turned our current disruption into a virtual smorgasbord of creative content, diverse and engaging videos and lively awards shows—smaller companies can definitely take a page or chapter even.   With books aplenty ...

"Audiences have an innate want to be a part of something. They don't want be on the sidelines anymore, they want to be a part of something bigger."