In a just-released events survey, Sophie Holt, global strategy director, Explori, said: “Online and hybrid seem to have a complementary role to play alongside [in-person] events. Not only will they give reassurance to visitors who are concerned about safety in the short term, but still want to connect with their community, but they may also have an important role to play in bringing new audiences to established events.”   That was exactly the case for Pro Farmer’s first-ever virtual Crop Tour held last month, Joe May, their marketing and sales director, told me yesterday.    “It went really well. We went into it with no idea how well it would be received and were very pleased. We’re lucky enough to be part of Farm Journal, so their TV crew produced a really professional looking broadcast for us each of the four nights. We never had a live broadcast component before."   ...

Falfurrias Capital Partners, Industry Dive Seal Growth Partnership

When Pro Farmer asked their audience if they would recommend the company to others, the 0-10 answer included an open text opportunity so Pro Farmer can get more information—specifically what might be most valuable and what might be lacking.   "Our survey resulted in multiple concerns from text responses about user log-ins and passwords to the websites," said Pro Farmer marketing manager Joe May, in a webinar earlier this year that will also be given in a live session at our Business Information & Media Summit (BIMS) Nov. 11-13 in Hollywood, Fla.   "So what we did was proactively remind our users the basics—how to reset their password; how to set their browser to remember their credentials so they don't have to enter it every single time," May said. "That's a simple action that we probably all take for granted, but for our audience... [let's just say that] 50 years old is considered a young farmer. Age range can go from a farmer in their 20s to a ...

Towards the end of a Connectiv webinar last month titled The Paywall Shift: Turning Users Into Subscribers, a question was asked of Joe May, marketing director for SIPA member Pro Farmer, the paid content division of Farm Journal: "In the member surveys you send out, what responses most surprised you?"