In a recent survey of 1,200 U.S. business decision-makers, content creators and salespeople, 61% say they are more willing to pay premium prices to work with a brand that articulates a clear vision through thought leadership. But only 14% of sellers believe that thought leadership allows them to charge higher prices than competitors. That's an obvious disconnect.
When it comes to sales, thought leadership is apparently underrated. You may look at your product, your marketing, your website, your understanding of your niche, but do you gauge your thought leadership presence?