With publishers and media organizations still wary of charging too much for their virtual events—and some like this week’s Atlantic Festival charging nothing at all—sponsorships become that much more important to financial success. But should we be approaching sponsorships in the same way that we have for in-person events?   Two groups, Ricochet Advice and Bruce Rosenthal Associates, have partnered on a white paper to say no. Titled The New Sponsorship Model for Virtual Events, the report offers a new blueprint for recruiting your virtual event sponsors.   “During the pandemic, the traditional benefits offerings repurposed for virtual events are not likely to be of interest. The old way of courting sponsors has likely come to an end for most events and [organizations],” states the report. “An enhanced sponsorship approach that takes advantage of the unique characteristics of digital events to create better engagement between [ ...

Sponsorships can come in many ways, from events and coffee mugs to podcasts and custom content. With event registration revenue dropping so significantly this year, the importance of attaining sponsorships only amplifies—not just for events but for all those other areas as well.   Here are six successful examples of sponsorships in other areas of the publishing business.   The Skimm – in-content mentions. “Feeling stuck in a rut?” today’s Daily Skimm asks at the bottom. “Same. So we partnered with Mentos Pure Fresh Gum to bring you some ways to shake things up. Because Mentos is all about fresh ideas, fresh breath, and fresh perspectives. This week, we're talking about refreshing your WFH video calls.” They go on to list three bullets: Check your lighting; reserve your space; and take breaks. “Science says breaks improve productivity. So actively schedule time to refresh between video calls. Then make the ...

As publisher events originally scheduled for the first and second quarters of 2020 migrate to a fall season already packed with existing conferences and trade shows, preserving original attendee and sponsorship budgets is no sure thing.   

Two years ago, the Book Industry Study Group, with all of its 138 members, had to make some money. So Brian O'Leary, BISG executive director, decided to do webinars—more specifically sponsored webinars. 33 of them. In one year. All sponsored.