Earlier this month, Questex announced the creation of a “modern” information services model that leverages audience data to tie content and events closer together to create a year-round customer engagement framework.

Laissez bon temps rouler! The 2020 Connectiv Executive Summit returns to New Orleans May 13-May 15 and we’re proud to announce the full program, focused on the theme of “Continuous Transformation” and featuring inspirational keynotes, actionable best practices and peer-to-peer discussions about what’s driving business today, from unscrambling your datapalooza to the rise of membership models to understanding the new economics of content.

Editor’s Note: See Questex CEO Paul Miller and Group President John Siefert talking about creating a new chapter for events and digital at the 2019 Business Information & Media Summit, Nov. 12 in Hollywood, FL.

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.