Ragan Communications Welcomes Diane Schwartz as New CEO
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"I think emotion is underrated in any kind of marketing, particularly with websites," Rick Wilkes, OPIS director of marketing, told us last year at SIPA Annual 2018 during a session titled Transforming Your Website into a New Prospect Magnet. "On the new OPIS site [and still today] you see a refinery at sunset, and that's the best a refinery is ever going to look. You'd be amazed in stock photography how many fuel places are within sunsets. It's very soothing. So it's a big bold image [and the words,] 'Buy & sell oil & gas products with CONFIDENCE'—and the confidence is the emotional hook there."
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From now until the 43rd SIPA Annual Conference June 3-5, Wednesday's SIPAlert Daily becomes THE ROAD TO 43. I'll offer takeaways from the speakers and sessions, take a glimpse or two back—it's a good time to dust off the old Hotlines—point out some special events, and have a little fun.
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