Posts Under: Government Executive Media Group

How GEMG Grew Nextgov Page Views by 40% and Won a SIPAward

"You have to understand the needs of your audience and what they want from you, and then design an experience that takes them along that continuum," website design expert Layla Masri, president of Bean Creative, said last year in a presentation. "Useability is about reducing friction. It doesn't mean you have to have the shortest text, it's just that you always have to take your viewers' needs into mind."