This is the first in a series of articles on SIPA member companies that are dealing with some part of the frontlines of the pandemic. Today, it's Coleman Publishing,   Joseph Coleman is very proud of the job Coleman Publishing is doing with their daily online show—Coleman Report Live—serving SBA lenders, bankers and small business financing experts. And he should be. It's a hit. Hundreds of small-business lenders—and, he's told, the #2 at SBA—and more are tuning in every day to hear the latest news about the trillions of dollars that the government has earmarked for loans.   "For the most part, people are so thirsty for any spot of normalcy," Coleman told me at the end of last week. "We start at 1 pm Eastern time every day, no matter what. I think it's comforting for people to log in for 30 minutes. It's a ritual now." And it's leading to lots of goodwill and record revenue for Coleman webinars. "We cater to a not-really-talked-about segmen ...

"Experience is not something that you try to emulate. It's part of your design. It's part of your culture. One of the most valuable things a destination or a venue can offer is their support in incorporating their uniqueness and culture into that experience, and that extends to professional services and expertise."

One session at SIPA Annual 2019 June 3-5 in Washington, D.C., that already has my attention is How 3 Publishers Became Award-Winning Podcasters starring Joseph Coleman, director of content, Coleman Publishing, Lynn Freer, president, Spidell Publishing Inc. and Stephanie Williford, CEO, EB Medicine.

It's 1 pm on Thursday and that means time for the Coleman Report Live. (Cue the music.) "It's Feb. 21, and we're coming to you live with a special edition," announces Bob Coleman, dapper in the top left corner of the screen with his crisp shirt and tie. "Lance Sexton is also joining us, and Jason—I apologize Jason, I'm going to let you pronounce your last name."