February 21, 2019 by Ronn
According to a new global study by GetResponse. welcome emails produce an 84.22% average open rate and 25.91% click-through rate throughout the world. Firms that don't send them are missing out on "a huge opportunity to connect with your customers when they're most receptive to hearing from you," writes Courtenay Worcester, director of U.S. marketing for GetResponse, in MarTech Advisor.
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