At the opening keynote for SIPA 2019 last month, Danica Stanciu, a vice president at Politico, spoke about Politico Pro, a policy intelligence platform designed for pros on the frontlines of policy that they launched in 2011. It now reaches 4,000 subscribing organizations and 25,000-plus individual subscribers—and accounts for 60% of Politico's revenue.

What's your niche publishing IQ? Answer these seven questions on topics that will all be addressed in greater detail at SIPA Annual 2019, June 3-5 in Washington, D.C. 

Superheroes may be all the rage now, but in publishing, Arno Langbehn, CEO of Behr's GmbH in Hamburg, Germany, wants to make sure the roles are correct.

"For our annual quality management conference, we successfully tested a new form of advertising: We sent a personal video to the participants of the last two years who had not yet registered," Arno Langbehn, CEO of Behr's GmbH in Hamburg, Germany, told me recently. "The result was 30 videos sent, three registrations and $6,000 in revenue from these former participants. The time expenditure in total was two hours."

Speaking last week with Adam Goldstein, publisher of Business Management Daily and the SIPA executive board member in charge of SIPA Annual 2019, a few highlights stood out for me—in between his many mentions of the conference theme: Make More Money. "It's really a very straightforward theme," he said.

From now until the 43rd SIPA Annual Conference June 3-5, Wednesday's SIPAlert Daily becomes THE ROAD TO 43. I'll offer takeaways from the speakers and sessions, take a glimpse or two back—it's a good time to dust off the old Hotlines—point out some special events, and have a little fun.

From now until the 43rd SIPA Annual Conference June 3-5, Wednesday's SIPAlert Daily becomes THE ROAD TO 43. I'll offer takeaways from the speakers and sessions, take a glimpse or two back—it's a good time to dust off the old Hotlines—point out some special events, and have a little fun.

At a SIPA Annual 2018 session last June on Creating a High-Performance Culture Across Your Company, Brian Crotty, CEO of OPIS, spoke about identifying star potential in your employees.