Posts Under: Maggie Miller

Collaboration and Culture Go Hand in Hand, Experts Say

Company culture—something Tim Hartman, CEO of Government Executive Media Group, emphasized in last year's SIPA Annual 2018 keynote—matters greatly in buyers' minds. Eight in ten said that being clear about what the company stands for and believes in can be game-changing for the business—"especially if the company's core values and beliefs can be encapsulated in some form of marketing asset."