Welcome New Members   We are excited to welcome the following new member to the SIPA community:   Cibellis Solutions is an all-service marcom, content marketing consultancy deeply nested in subject-matter expert content development and audience engagement with that deep expertise. Fantini Research Launches New Gaming Indices   Recognizing the dramatic changes in the structure of the gaming industry, Fantini Research has launched a new set of stock indices to measure industry performance. “These indices are an important tool for investors to track and measure gaming stocks in comparison to the overall market and the dynamics within the gaming industry itself,” Fantini Research CEO Frank Fantini said.   The indices designed by Fantini’s Gaming Report editor Blake Weishaar have been backdated to January 2, 2018. In that relatively brief time, the indices show investor enthusiasm over sports betting, which stands at ...

“I wanted to be the band on the Titanic,” comedian Paula Poundstone said in an article in The Washington Post this weekend about Zoom fatigue. She was posting almost daily bits and “Quarantine Corner” updates through April on Instagram but stopped by late May. “But the Titanic sank faster. It just occurred to me now that that’s what was wrong with my plan.”   Lesley Harris of Copyrightlaws.com was kind enough to email me last week suggesting this trending topic. Funny, because she was using Zoom before most of the rest of us—holding her SIPAward-winning 20-minute Zoom on Ins over lunchtime in 2019 and early 2020. As many as 450 people were registering for her sessions. Copyrightlaws.com holds many courses and certificate programs, so Zoom is a staple, but Harris is trying to mix it up.   “One thing I did in my last class this spring was a Slack Live Chat…similar to a ...

Half the respondents who have attended a virtual event said they would do so again. But only a third of those who have not attended a virtual event indicated an interest in attending one. So there's an education component here. But a virtual event remains an attractive option because it helps offset the biggest stressors of attending events—being away and logistics—especially in these troubled times of people traveling less.   Education Week's Online Summits "are an ideal way for busy educators to access timely information about a range of critical issues in K-12 education easily by using their phones or desktops and integrating their learning directly into their usual workflow," wrote Matthew Cibellis, director of programming, live & virtual events, for Education Week, in his 2019 SIPAward-winning entry. "This cross-departmental partnership led by the editorial team's deep, rich content in a multitude of K-12 areas provides learners ...

Last year, Lesley Ellen Harris of SIPA member Copyrightlaws.com told me about a very successful 20-minute virtual lunchtime session they do called Zoom On In. With as many as 140 people signing up, Copyrightlaws.com has found a relatively stress-free but content-strong formula to engage more audience.

A few days ago, a SIPA member asked on the discussion forum for alternate revenue strategies from the event success they're having. Here are five that I've previously written about in the Daily. Click to see the full article.

An email went out on the SIPA Discussion Forum last week asking if anyone was doing a successful referral or subscriber campaign. "We're in a small, niche industry, our subscribers love the product, but we're still not well known and have about a third of the subscribers we want. I'm thinking that with a reward that's exciting enough (both for the referring subscriber and the new one) we could get an outstanding response."