When it comes to podcasts, "don't skimp on your own home on your site or content hub," Chris Blose, VP of content for Imagination, told us last year in a session on what it takes to start a podcast. "Build a mobile-optimized podcast page with show notes, speaker bios and links, and relevant resources for listeners."

At the start of an AM&P Lunch and Learn talk that Chris Blose, VP of content for Imagination, gave here a couple weeks ago, he asked the audience of about 30—a fairly diverse group in most categories—how many had listened to a podcast that day.