“Data’s greatest promise is becoming a roadmap of actions that, when completed, result in the actions we want to see,” Stephanie Lievano wrote on INMA this week. For a 2021 roadmap, it will be worth your time to hear Sherrell Dorsey’s keynote, Audience Data: Creating Inclusive Connections to Grow Your Business, at BIMS 2020 Featuring the SIPA Sales & Marketing Leadership Summit next week.

Each year, Connectiv and the Business Press Educational Foundation award the McAllister Editorial Fellowship and the McAllister Top Management Fellowship to an editor and an executive, respectively. These fellowships promote the study of business media, with McAllister Fellows acting as teachers and advisors for approximately one week on the Medill Magazine Project at Northwestern University's Medill School of Journalism.