Earlier this month, Questex announced the creation of a “modern” information services model that leverages audience data to tie content and events closer together to create a year-round customer engagement framework.

MidOcean Partners, which owns B2B media and information companies such as Questex and Hanley Wood|Meyers Research, has created an Employee Support Fund that offers financial assistance to employees of its portfolio companies during the coronavirus pandemic.    

Laissez bon temps rouler! The 2020 Connectiv Executive Summit returns to New Orleans May 13-May 15 and we’re proud to announce the full program, focused on the theme of “Continuous Transformation” and featuring inspirational keynotes, actionable best practices and peer-to-peer discussions about what’s driving business today, from unscrambling your datapalooza to the rise of membership models to understanding the new economics of content.

What I like about the targeting that the Financial Times did to attract more women readers is that, for the most part, they didn't say anything about it. They just did it.

Editor’s Note: See Questex CEO Paul Miller and Group President John Siefert talking about creating a new chapter for events and digital at the 2019 Business Information & Media Summit, Nov. 12 in Hollywood, FL.

View the full TechChat in its entirety below.

Jason Abbate: I want to activate publisher audiences—data, events, direct buys. I’m looking for ideas—every time I call a publisher, I hear about their rate card—that’s not what I want. I will never read your rate card. It all comes down to reaching and activating your audience. When I talk about publisher assets, you have access to audience, and editorial credibility. That’s what I want to buy. I don’t want to buy video, I don’t want your content studio. When I see a white paper, that’s like content marketing from 2009. I want you to do a custom event that we can’t do.  When I see things like content studios, that’s taking money out of my pocket. 

On Wednesday, June 19, Connectiv teams up with ANA Business Marketing to bring leading B2B advertisers, agencies and media and information companies together in New York City for What Goes 'Round: Re-imagining the Media Marketer Relationship in a Digitally Transformed World.

Paul Miller, CEO of Questex

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.