Posts Under: Kethryn Zdan

Podcasts Can Be Great for Marketing But Think Content and Interest First

"As you develop a podcast concept, expect it to morph and change. 'Our original thought with the podcast was to fill a gap in how IBM Cloud educated sellers and partners about new features,' say the hosts. 'We were going to do episodes on the new stuff. We quickly realized that 1) we couldn't keep up, and 2) episodes about new capabilities were really boring; like Ian and Steve fell asleep.'"