"Do business owners value the power of storytelling?" I asked Dan Grech, founder and lead instructor of BizHack Academy, last year.

"Some tricks for us come from understanding what motivates our audiences within or beyond their industry pain points. For our Farm Progress Show, we have relied on social awareness and giving back to a community within the agricultural community via our Support our Farmers for Veterans campaign. What began as a data collection effort has turned into something bigger and more meaningful for the national and local farm community. It took on a life of its own and has helped leverage our relationship with our users."