Posts Under: MedLearn Media

Sponsors, Ads, Lead Gen, Subs - These Podcasts Are Leading to Revenue

In a recent podcast for Putman Media's International Women in Manufacturing series, Christine LaFave Grace spoke with Nandita Gupta, process controls engineer at Georgia-Pacific and a 2019 IWIM honoree. They talk about Gupta's experience entering the workforce with a mentor, and “how she hopes to provide new engineers with a similar or better experience through a formal mentoring program at Georgia Pacific.”   An article on the Media Voices Podcast site last week gave eight ways publishers are bringing in revenue from podcasts. Number eight was promoting other revenue streams. “Whether it’s mentioning an upcoming event or referring to other products across a portfolio, a bit of self-promotion can help make podcast audiences—who are often a little different to online or print ones—aware of what else you offer. A podcast audience is a particularly strongly engaged user base, and is likely to be extra responsive to m ...


How MedLearn Media Doubled Website Traffic by Letting Its Audience Shine

The BiPAP-masked patient… shouted through a positive pressure of 18/8 cm, “do you know why ants don’t get sick?” “No, I don’t. Why?” And through a positive pressure-enhanced smile, the patient answered, “because they have anty-bodies!” Then she laughed upstream against the onrushing BiPAP airflow. …My laughing choked off as I watched her oxygen saturation drop from a very low 87%, to a really, really low 84%, to a breathtakingly low 81%.   — Michael A. Salvatore, MD, physician advisor and medical director of the palliative care team at Beebe Healthcare in Delaware, writing on MedLearn Media's Frontline Friday   When longtime SIPA member MedLearn Media decided to call one of their pandemic features Frontline Friday, it was for good reason. These first-person dispatches from nurses, doctors and hospital personnel are searing to read.   ...


Turning Yesterday's Content Into Today's Gold

One of my favorite SIPA member features continues to be MedLearn Media's Compliance Question of the Week. There are weekly questions in six categories: Cardiology, Laboratory, Pharmacy, Radiology, Respiratory and General. So this does take some upkeep. There's also a search function—"Looking for an answer?"—a Compliance Question Archive, and a simple SIGN UP button.