Posts Under: Loren Edelstein

How to Make Next Year's Event Even Better

Balance continuity with surprise, says Don Neal, founder and CEO of 360 Live Media, in an article on Associations Now about making your event even more popular the second time around. "No company plans a flawless conference, so some elements—logistics, entertainment, content or programming, for instance—should change going into the second iteration. However, [organizations] should also preserve the elements that worked, as a way of establishing continuity."