Posts
Under: Rick Wilkes
Yesterday, I came across an article in Ad Age by Traci Alford, president & CEO of Effie Worldwide, that said this: "Our data clearly show that campaigns whose approach to testing the boundaries is a little tepid perform considerably less-well than those aggressively pushing the envelope. If you want to stand out with consumers today, you simply can't skimp on bravery."
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"Do business owners value the power of storytelling?" I asked Dan Grech, founder and lead instructor of BizHack Academy, last year.
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"I think emotion is underrated in any kind of marketing, particularly with websites," Rick Wilkes, OPIS director of marketing, told us last year at SIPA Annual 2018 during a session titled Transforming Your Website into a New Prospect Magnet. "On the new OPIS site [and still today] you see a refinery at sunset, and that's the best a refinery is ever going to look. You'd be amazed in stock photography how many fuel places are within sunsets. It's very soothing. So it's a big bold image [and the words,] 'Buy & sell oil & gas products with CONFIDENCE'—and the confidence is the emotional hook there."
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February 28, 2019 by Ronn
Two weeks ago, I wrote a Motown-inspired best-of from SIPA Annual 2018 and a gentle push for the wonders to come at SIPA Annual 2019, June 3-5 at the Capital Hilton in Washington, D.C. But apparently I missed some obvious song titles!
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February 14, 2019 by Ronn
At a SIPA Annual 2018 session last June on Creating a High-Performance Culture Across Your Company, Brian Crotty, CEO of OPIS, spoke about identifying star potential in your employees.
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"We're incorporating a lot of video on the site [opisnet.com] now because people are visual," said Rick Wilkes, director of marketing for OPIS, in his session at SIPA Annual 2018 titled Transforming Your Website into a New Prospect Magnet.
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There was so much good information in a session from SIPA Annual 2018 that I just re-listened to—titled Transforming Your Website into a New Prospect Magnet—that I don't know where to start. Fortunately, that's one problem that Ashlee Bovello, SEO and website marketing manager for OPIS by IHS Markit, addressed.
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