I've been perusing the websites of SIPA members and found some features very much worth replicating. Here they are:

Layla Masri, president of Bean Creative, started her presentation about building effective websites with a story. She had to log into the Comcast site recently to make a change. After a few attempts at her password—caps, no caps, numeral, no numeral—she gave up and in anger typed a couple epithets in the space.