From Foundations to Federal, State, and Local Governments

"You have to understand the needs of your audience and what they want from you, and then design an experience that takes them along that continuum," website design expert Layla Masri, president of Bean Creative, said last year in a presentation. "Useability is about reducing friction. It doesn't mean you have to have the shortest text, it's just that you always have to take your viewers' needs into mind."

"Don't be afraid to try it." That was Bob Coleman's major takeaway in my story yesterday about the live video show he does every Thursday.

If you managed a conference and trade show called The Social Shake-Up, what would you call your weekly, content-driven e-letter?

How many of us send out an end-of-year survey to our subscribers/members/customers? One SIPA member that does is Simplify Compliance's Argosy Group, and a couple years ago that survey led to a major new initiative.

When your mission is "to ensure that all students are mathematically equipped to solve the world's most challenging problems," what can be more effective than a webpage of video "profiles" of schools that have benefited from your program? I clicked on Marlboro, N.J., a town next to where I grew up, and watched a 1:46 minute testimonial of school officials praising MIND Research Institute's ST Math Program.

Editor's note: This is the ninth of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.

Editor's note: This is the eighth of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.

Editor's note: This is the seventh of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.

Editor's note: This is the seventh of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.