Posts Under: targeted audiences

New Report Gives Marketers More Data on How to Best Reach Audiences

I still clearly recall Tracy Samantha Schmidt, principal of Socially Authentic, telling us last year that she has had great success—an over-50% open rate—with a Sunday night "memo" that goes to executives. "It takes two-minutes to read and we really think value. CEOs are thinking about work at 7 pm on Sunday. I'm totally against putting everything on social media at 9 am Monday morning."