When offices open up again, what will make employees comfortable to go back in? In an engaging and revenue-focused CES Deconstructed session last Thursday titled CEO Power Panel: How Leading Companies Are Planning to Not Just Survive But Thrive, Arizent CEO Gemma Postlethwaite offered one answer that resonated with her colleagues.

Company culture—something Tim Hartman, CEO of Government Executive Media Group, emphasized in last year's SIPA Annual 2018 keynote—matters greatly in buyers' minds. Eight in ten said that being clear about what the company stands for and believes in can be game-changing for the business—"especially if the company's core values and beliefs can be encapsulated in some form of marketing asset."

Put a human face on your communications, author and consultant Amy Africa told us a few years ago, insisting that we use real faces from our audiences instead of canned ones. This was driven home yesterday at the Association Media & Publishing conference I attended here in Washington, D.C.

When putting on a webinar, we may have a tendency to be satisfied with a great speaker, valuable content and knowledge that the audience will really benefit from this. Matthew Cibellis, director of programming, live and virtual events, Education Week, would say that one thing is missing from that formula that directly affects how many people will attend—a strong title.

Silos beware.

The SIPA Annual 2018 Conference, which begins three weeks and a day from today on Tuesday, June 5, is designed to elaborate on the digital opportunities and to encourage innovation to help publishers monetize and grow. The list of industry people who are attending is impressive, and there will be plenty of time for networking and picking some knowledgeable brains.