The publishers that I've seen who put together an advertiser advisory board or a reader advisory board always do better than those that don't," said Ryan Dohrn, founder/CEO Brain Swell Media, during his recent session at SIPA Annual 2018 titled How to Make it Easy to Buy From You and Close More Sales.

There was so much good information in a session from SIPA Annual 2018 that I just re-listened to—titled Transforming Your Website into a New Prospect Magnet—that I don't know where to start. Fortunately, that's one problem that Ashlee Bovello, SEO and website marketing manager for OPIS by IHS Markit, addressed.

When putting on a webinar, we may have a tendency to be satisfied with a great speaker, valuable content and knowledge that the audience will really benefit from this. Matthew Cibellis, director of programming, live and virtual events, Education Week, would say that one thing is missing from that formula that directly affects how many people will attend—a strong title.

In between celebrating wildly, (congrats Caps fans!) our nation’s capital played host to The 42nd Specialized Information Publishers Association (SIPA) Annual Conference this past week, where over 250 brands came together in spirit of this year’s theme “Collaborate. Inspire. Grow.”

Silos beware.

With the early bird discount set to expire on Friday for SIPA Annual 2018, June 5-7 in Washington, D.C., it seems like a good time to highlight some bright and shining new speakers (denoted by *) and the sessions (underlined) they will be leading. See how many of these quiz questions you can get right. (Answers are below.)